FAQ.
What is Maven Misfit & Muse?
A house of integrated marketing communications mavens, misfits who think different and creative muses who think deep. We design cross-cultural insights, strategies and ideas for an exclusive few.
Because culture drives commerce.
Cultural relevance accelerates brand growth.
And brands with high cultural relevance grow 6x more than brands without it.
A house?
The craftsmanship of master artisans is our ethos and inspiration.
We design thoughtful solutions with care. We do deep work for an exclusive few.
What’s your process?
We listen. Play outside. Learn in culture. Muse. Design. Make it better. Not always in that order.
No proprietary models with diagrams, jargon, mirrors and magic tricks.
Who is Maven Misfit & Muse for?
Half of U.S. Consumers feel ignored by advertisers and say marketers are out of touch. We help:
Chief Executive, Marketing & Communications Officers who know culture is key to growth and need to embed it across their insights, strategies, teams and agencies.
Founders, Backers & Venture Capital Firms seeking to build and supercharge their start-ups with brand and integrated marketing communications strategies.
Advertising, Integrated & Communications agencies in need of culturally grounded insights, strategies and ideas for clients and prospects.
Many aren't keeping up with the new mainstream markets driving growth today. We do and deliver a culture-forward strategic edge.
Maven Misfit & Muse superpowers?
Many - including seeing around corners and bending light to reveal costly blind spots.
What kind of brands does Maven Misfit & Muse help?
We're here for brands, period. Big ones, small ones and those in-between.
Consumer, Health, Beauty, Food, Sports, Tourism, Entertainment, Toy and Finance brands are some of our favorites. Don’t tell the others.
Pet peeves?
Mislabeling facts and data as insights. “Marketing speak.” People who aren’t kind.
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